A passion project by a struggling Instagram husband that now helps creative people around the world

LABBET is the “secret app” built by a struggling Instagram husband with a need for something better. Something that was tech-y on the inside, but trendy on the outside. And at the same time super simple to use. But there was one problem, Pontus had never built a photo app before, nonetheless developed advanced editing tools or filters…

But with some help from a friend who was a professional photographer they started taking small steps and after some minor (well…) hiccups they had managed to build a first version with a few filters and some of the tools he envisioned. The more the duo used the app their passion grew and they started to see a future where it could help creative people around the world share highly aesthetic content without the struggle.